Breyer Introduces Live Show Benefit Program


Are you a show manager who is looking for a way to encourage more showers and bring growth to the model horse hobby in your area? Or are you a model horse fan who is curious about model horse showing but haven't taken the plunge yet? Then, Breyer's new program might be just the incentive you needed!

760239 Zuni - Click on the photo to see a larger image!

Breyer is very pleased to announce a new incentive program for live model horse shows! The Breyer Live Show Benefit Program is designed to increase attendance at model horses shows, promote model horse showing, reward showers and encourage newcomers to participate in model horse shows!

Each show selected for the program will be given a Limited Edition Breyer model called Zuni, a black Appaloosa with Native American markings, which will be given away as a free door prize to one lucky shower! Breyer is also providing an additional incentive to shows that host a Kid's Division, to encourage shows to offer classes for children.

Breyer is excited to bring these incentives to model horse showing and is very pleased to support NAMHSA as well (only NAMHSA approved shows will be eligible to apply for this program). Sommer Prosser will be our program director for 2013. For details on how to apply for this program, please click on the link below for the application. We hope that this program will encourage people to become more involved in the model horse hobby!

Form JPG

Click here to download the application form!

Categories: | Breyer_News | Collector_Club_News


BreyerLover2222 Says:
12/14/2016 at 2:06 pm

This is so cool!!!!! :D

Aimee Tanguay Says:
12/14/2015 at 7:43 am

Be Careful

Please be careful, Breyer. After having the member of the Region X group advocate my suicide last night, I think there is a dire need for overhaul within NAMHSA.

babygirl02 Says:
03/09/2013 at 12:07 am


Show for the Cure is heading into its 7th year in the midwest (Illinois). This year we are honoring and recognizing animal cancer. We will rotate between breast, brain, childrens and animal cancers to donate to.

KLKeepsakes Says:
03/03/2013 at 9:24 pm

I applied but haven't heard

yet- Hoping soon!!

Sommerpony Says:
11/30/2012 at 3:19 pm

Encouragement for MistressEquus17

If you want to see a really great and very successful "specialty" fund raiser show for helping animals, please check out "Meows and Minis Live" which was started specifically to help a cat rescue:

While this "minis only" show is too specific to qualify for the current Breyer Benefit program, this is a hugely successful "minis only" show that has raised THOUSANDS to help her local kitties! I also hear it is a lot of fun to attend. Anyone who loves "Stablemate" size models and lives in the Chicago area should check out this show.

The Breyer program does not require that Live shows be for charity in order to qualify for this program. That has no bearing on which shows are selected. However, many show holders have held events specifically to help causes close to their heart!

MistressEquus17 Says:
11/30/2012 at 11:14 am

Thanks, Sommer!

Thanks so much, Sommer! Maybe I will try and see how something like that main goal is to have a benefit for Thoroughbred rescue/rehab/rehome program(s). Whatever can get me there is what I would like to accomplish! :D

Thanks again for this!

Sommerpony Says:
11/29/2012 at 10:15 pm

For MistressEquus17

Shaun, I really hope some other collectors from Michigan and the surrounding states see your post! How great that you're considering holding a show up there. Breyer is hopefully going to have a new forum on this web site soon, specifically to discuss Live shows. It would enable you to post and ask if anyone in your area would be interested in attending your show, if you held one.

Breyer can't promise a benefit model to any show, whether it's an existing show or one in the planning or idea stage, but the hope of this program is that it will get more people to get out there and try showing in general. More showers means more potential attendees for your show.

Here's a fun idea: Because huge show halls can be expensive to rent, a lot of shows now are smaller "specialty" shows. These little shows focus on just one part of a show, like for a certain scale (like Stablemate scale) or for certain breeds (Like "All Draft and Pony" show.) All-Customs and All-Original Finish are other popular small show themes. Some of these little shows are even held in people's homes. But, they can still be NAMSHA approved as long as all forms are filled out and codes of conduct are followed.

Shows for Stablemate scale models in particular can be held in roomy houses. Others are held in community areas, like empty college or school rooms, church meeting rooms, bingo halls, or even in some work places if the company is willing to let employees borrow the lunch room to hold a small show over the weekend.

While these little "specialty" shows are not eligible for the Breyer Benefit Program, what they can do is allow you to try the show process and see how attendance is at a small show, without needing to buy lots of awards or find a ton of judges. Smaller shows can be held at little expense to the show holder if you're creative.

If not enough showers are in your area for a large show, keep holding small shows until a fan base develops. It sometimes takes a while to get people showing in an area, but keep at it. As people start to attend shows, they meet friends, and soon everyone wants to hold more shows, just as an excuse to get together and hang out! Using little shows to get things started builds experience and helps people meet each other, without a huge investment in awards or a big hall. Who knows? You may end up being pleasantly surprised at the turnout and be holding a full show in no time! ;)

MistressEquus17 Says:
11/29/2012 at 11:28 am

Sad In Muskegon, MI


I have been to a couple live shows in the West Michigan area...but none were less than 2-3 hours away. Being someone who makes just above minimum wage and the way gas prices are right is hard!

I have wanted to hold my own show in Muskegon, MI and have stretched out the idea but have never had any bites on if anyone would want/could attend. I'd love to know of a way to make it possible to hold a show in Muskegon this spring or summer! I'd love to make it a benefit-type show, where some of the proceeds and/or donations go to a Thoroughbred Ex-Racehorse program such as New Vocations or CANTER.

ANY help would be so very much appreciated! Thanks SO much for starting this type of program!

Shaun S. Basch AKA MistressEquus17

Breyers14 Says:
11/27/2012 at 8:41 am

He is so pretty . i must have him .

Sommerpony Says:
11/26/2012 at 12:19 am

for horse crazy lady

Holding a model horse show is a lot of work! Doing so for 19 years requires a lot of effort and dedication. As a former 4-H member for many years, I want to say thank you for doing so much for your local 4-H kids year after year. It sounds like you do a much to bring joy to young horse lovers, and I'm sure you are truly appreciated for your efforts, as you should be.

While this particular program is currently open to NAMHSA shows, show holders of "fun" shows and 4-H leaders are always welcome to write Breyer directly to share information about ways they are involved in the model horse hobby, how they help in their communities, and to ask if any other kinds of donations are available at this time. This is merely the first attempt at this "type" of program, and this one new program features a very specific model. However, Breyer has has always helped model horse shows of all kinds, and the real horse community, for years, through many different kinds of generous donations!

A note to ALL show holders: Due to high demand and limited supply, not every show will be awarded a "Zuni" model. Filling out an application does not guarantee that a model will be donated to your show. Many very well run and wholly deserving shows (including NAMHSA sanctioned shows) might not receive a model, as only a small number of models will be produced for this program. Please note that the fact that not all shows will receive a model, is no reflection on the hard work and efforts of the many individuals who do so much for showers across the country.

There are many wonderful model horse shows held every year across the United States and Canada, and also in other countries such as Europe, Australia, England, and Sweden! Even if your show is not awarded a donation model, please note that your efforts are always greatly appreciated. If the program continues next year, I will do my best to brainstorm ways to fairly help as many model horse shows as possible.

Thank you, show holders, for all you do for hobbyists and collectors! Fans of model horses should consider attending any show in your area, regardless of affiliation. It's a lot of fun.

And thank you very much to "horse crazy lady" who is obviously crazy about helping out her wonderful 4-H kids! Your comments and feedback are sure to assist if this brand-new program continues into the future. I appreciate you taking the time to share them with me.

horse crazy lady Says:
11/25/2012 at 7:19 pm

4-H leader who holds 4-H/Open Show

I am disappointed in limiting the model to Nam shows. I started and have ran the Fond du Lac County 4-H/Open show for 19 years! We have a special rate for the 4-H youth who are showing. Money raised is spent on leather and supplies for making tack, we do one project each year, ie western saddles and bridles, halters, English tack, and this year driving harnesses. Instead of trophies at our fair the youth get model horses and other animal props to use for showing. Any one of 'my' kids would love to own a special run model! I have never shown at the Fondy show because I am too busy running the show and feel that it is inappropriate to show at a show one runs!

Sommerpony Says:
11/24/2012 at 11:30 am

For "summerwinds" in Minnesota:

While there were no *BIG* Live shows in Minnesota in 2012, there were seven smaller shows held in Minnesota! You did not mention the city where you lived, but these smaller shows were held in St. Paul, Minneapolis, Winona, Montecelo, and Little Canada, MN.

In some areas, these smaller shows are popular either because there are not enough showers in the area to hold one "big" show, or simply because by breaking a big show into smaller ones, you can get away with holding shows in people's homes or smaller meeting rooms that don't cost a lot of money to rent. Large shows cost a lot of money to host, and entry fees also tend to be high, because the show holder has to cover these costs.

This series of "mini-shows" has its own web site:

Looks like their next show will be December 29th and will be for Artist Resins and Customs only. If you only collect Original Finish models, I'm sure they will have an upcoming show for that soon!

Check out a list of shows in your state here:

Sommerpony Says:
11/24/2012 at 10:59 am

For Emily - emzeeps

Hi Emily!

Breyer is actually NOT hosting these shows themselves, they are just donating a few models to some of the larger shows held (by other people) across the country every year. Most years, Breyer only hosts "Breyerfest Live" in Lexington, KY. All other live model horse shows are held privately by fans and collectors of model horses, and these shows are not connected with Breyer in any way.

If you go to this web site, it can tell you where shows in your area might be:

It looks like the show closest to Eugene in 2012 was Mid-Valley Live, held in Albany, OR. That's a one hour drive from Eugene. You may want to contact the person who held this show last year, and see if she is holding it again in 2013. Here is the web site for that show:;id=18;url=http%3A%2F%2Fwww%2Emodelhorses%2Efreehomepage%2Ecom%2F

It says that 2012 was the 5th time she has held her show, so it very well may be back again next summer! There are also a lot of really nice shows in the Portland area, but I know it can be tough when you are just 11 and can't drive long distances to shows. However, your area (the Pacific NW) is actually filled with a whole bunch of collectors! If you can make it to some shows, I think you'll find there are many showers probably in the Bend and Eugene areas. Maybe after you meet some other collectors near you, you can all host a show closer to your area by working together? Worth a shot! :)

Sommerpony Says:
11/24/2012 at 10:42 am

Response to goatluvr

Thanks for your post! It's great to hear that there are so many model horse showers up there in Wisconson! What a great turn out at your shows, that's fantastic.

To answer your question, NAMHSA has set up a system to try and help ensure that shows being held under their organization are as fair as possible. Some of the big rules are the fact that a show holder can not show at their own show, and neither can their family. This *one* rule basically ensures that the person applying for the Benefit model will not actually end up owning it themselves. So anyone who goes to a show to win a "Zuni" can rest assured that the person who is hosting the show can't win the model for themselves. (Because only show entrants are eligible to win.)

NAMHSA does not allow judges to judge their own work, and they require that shows are open to all. They require that shows are advertised to the general public. (This rule makes sure a small group doesn't hold a "private" show basically for their own benefit.)

Breyer has no way of enforcing any rules in regards to fairness involving shows they personally are not holding. Once the Benefit model has left their hands, there is nothing Breyer can do to make sure the door prize is handled fairly. NAMHSA has set these rules in place to try and make sure abuses don't happen at shows.

While it sounds like your local non-NAMHSA shows are extremely well run and well attended, if this is opened up to ALL shows, that means as director, a ton more research will be involved on my part, trying to figure out which shows truly are honest and fair. The potential for abuse also grows exponentially. Please understand my position as director of this brand-new program.

As it stands, there are far fewer models than the 100+ NAMHSA-sanctioned shows held annually, so even with this "NAMHSA-Only" rule in place for the debut of the program, there will already not be enough models to designate even one per state!

Anyone is welcome to host a NAMHSA-sanctioned show; all you need to do is apply! NAMHSA is not a "closed" organization. However, it sounds like your shows are doing great on their own, and I can understand why you are perfectly happy to stay with what is working in your area.

For the trial of this program, however, I would like to stay with NAMHSA approved shows while we see how this works. Perhaps in the future, if the program is a success, the idea of opening the donation models to non-NAMHSA shows could certainly be considered. It sounds like your local shows are going great, and you are all doing a wonderful job hosting them.

Thanks so much for putting forth so much effort for the kids and collectors in your area! I'm sure your efforts are GREATLY appreciated. It is true that a show does not have to be NAMHSA-approved to be a lot of fun!

emzeeps Says:
11/24/2012 at 10:41 am

my name is emily

i am 11 and would love to show breyers and so would my cuzins and horse showing friends
(i show P.O.A pony of the americas) but there are no shows in sisters Eugene or bend do you think you breyer could at least host one show for us breyer lovers of oregon

Jmmiller Says:
11/24/2012 at 10:23 am

i really want to go to a breyer show

BarrelRacer1234 Says:
11/23/2012 at 11:20 pm

OMBH(Oh My Breyer Horses)

goatluvr Says:
11/23/2012 at 9:58 am

to sommer-would like reply.

we here in WISc.,do not all have NAMSHA qualifiing show-why is this promotion only eligible for NAMSHA shows?????? Some of us just like to show & don't care about NAMSHA cards-for the shows that AREN'T NAMSHA have more fun. I'm from mid wisc. and we have a show that's run 25 years and never been a Namsha show and she has one of the BIGGEST turnouts for a show-Betty Mertes/Fon du Lac open & 4-H show-always held in NOV. the other would be Char Elhert's show in OAk Creek, Wisc-both open & 4-H-NOT NAMSHA, then show in Randolph-this one is NAMSHA approved. so the top two BIG show here "ARENOT" NAMSHA. the fourth show would be the STATE 4-H show itself-NOT-NAMSHAwith between 35 to 60 4-H kids attending. yes we do have other show-NOT many here, but none I've been able to attend-due to conflict-but talked with others that have went-not as big as the top 4 I mentioned. please would you take the time to read and respond. thanks

ThoroughbredLova Says:
11/22/2012 at 7:44 am


There are shows in the Great Lakes Area. Great Lakes Congress (GLC) hosts many shows (youth and open) throughout the year.

Unfortunately, I doubt we'll get him; Breyer just donated Magnus to the last youth show.

Shelbis Says:
11/21/2012 at 4:30 pm

This model is really cool. I also really wish there were novice live shows in the Great Lakes area. I would love to show my models!

ebeep Says:
11/21/2012 at 10:47 am

Thank you Sommer!

Thanks for getting all the info about shows out to new folks. I know here in North Carolina we have only one show currently (Carolina Gold Classic, in March near Charlotte) however I travel to several in GA and TN that aren't too far.

If anyone in my area wants more information they can email me at ebeep99 @ yahoo dot com (remove spaces and use a . for dot) and I'll help all I can. We'd love to have more folks showing in this area and hopefully get some more local shows up and running. I'm happy to share info, answer questions and do all I can to help.

Beth Patterson
King, NC

Sommerpony Says:
11/21/2012 at 7:26 am

For Sant - Shows in WA

I went to the NAMHSA website that lists upcoming shows:

I found THREE Live Shows held in Kent, WA last year! One has a web site:

Looks like this year's show is already over, but there is contact info on the web site so you can email the show holder and ask about entering her next show! Many Live shows have web sites, and if there *was* a show in your area that is now over, you can always email the show holder and ask them if they are holding another show in the future. I bet they would love to know that you are interested!

Once you find a show near you, the show holder can help answer an questions you might have about entering. There is also info online about entering your first live show! Here are some articles online:

Each Live Show may have slightly different ways of entering each model in a class. Some use index cards, others use tags on the legs. You'll need to read the information packet (or web site) of the show you are entering to see how each show would like to have. Other than the info card vs. leg tag issue, most Live shows are pretty the same idea - you get a space at a table, figure out which horses you want in which class, wait for the class to be announced. Bring your model up to the table when it's time and remove it right after the judge is done. So easy!

And don't forget to visit with your neighbors at the nearby tables in-between classes. That's most of the fun of Live showing, anyway!

sant Says:
11/21/2012 at 1:15 am

How do I enter the show in Kent Washington?

Sommerpony Says:
11/20/2012 at 10:30 pm

How early can applications be submitted?

I had a really great question from a show holder. She asked if she could send her application in right now, even though her show is not NAMHSA approved just yet?

If you hold the same show year after year, or you have a big show in the works, you are welcome to say hi and tell me about your upcoming event! (My email is in the application form.) However, do note that no show can be considered to receive a "Zuni" model unless it is actually NAMHSA approved. If you do email to tell me about your show, don't forget to send the completed application later! (Remember that not all shows that qualify will get a "Zuni" model and sending in an application does not guarantee a model will be awarded to your show.)

Sommerpony Says:
11/20/2012 at 7:21 pm


There are LOTS of live shows in California!

This year, there have been or will be 10 Live Shows in the state of California! Unfortunately, not all shows will qualify for the special model giveaway. Please stay tuned to see what shows in CA end up with this special model.

This area of the NAMHSA web site lists model horse shows by region:

As you can see, there have been shows this year in Anaheim, Poway, Stockton, Davis, several in San Martin and an upcoming show in Ridgecrest, CA. But which upcoming shows in CA will receive a "Zuni" model as a giveaway remains to be seen. I'll be reviewing applications as they come in.

Many shows are held year after year, so checking out past shows in your region is a good way to know if there might be another held in your area, and when it could be held. Shows have to submit info to NAMHSA at least 60 days ahead of time, so try to check in there about once a month. You can also join NAMHSA mailing lists for your region that will send you emails announcing all new shows!

Ellie329 Says:
11/20/2012 at 6:04 pm


In there one in CA

Sommerpony Says:
11/20/2012 at 5:27 pm

Reply for JJBreyer from director

Hi JJBreyer!

Thanks so much for your interest in this program! Unfortunately, there will be many more shows applying for this program than there will be available models. Because of this, we don't want to leave any Breyer collectors shut out! So any show that is only for a smaller segment of the hobby, even "novice only" or "performance only" or "minis only" limits the number of collectors that can participate in the fun. We want to make sure we don't exclude any Breyer collectors out there, young or old, experienced or not!

The best shows for this program will be the shows with lots to offer for all kinds of different collectors, that are well run by reliable and experienced hosts. The fact you are holding Novice and Intermediate shows and Workshops already is getting you lots of valuable experience that will count if you decide to apply in the future!

Maybe you could team up with a larger show in your area and can volunteer to run their Novice division? Please note in the application, shows that agree to hold a special division for young showers are eligible for a BONUS model for their show! Breyer is very interested in having this program encourage young and novice showers to come out and give showing a try.

If the program runs smoothly and is a success this year, we can always see if it can expand in the future. But for this first year, it is going to be a bit more limited in scope to make sure everything works OK. Hope this info helps!

Horseluvva Says:
11/20/2012 at 5:26 pm

Gorgeous model

One of my favorite molds, it's too bad that there's no shows where i live, but it's all good, at least he's not one of those models that's a must have for me. :)

Sommerpony Says:
11/20/2012 at 5:08 pm

Note from your program director

Hi there! This is Sommer, and I'll be handling applications for this new program. This is a brand new thing for Breyer, and I'll be doing the very best I can to help answer your questions.

Let me start by helping you find out about shows in your area! Please check out the "North American Model Horse Showers Association" list of shows. Shows are listed by date, and by state. They are put on the web site as they are approved, so be sure to check back there frequently!

Some shows are one-time only events, but many shows (like Northwest Congress, mentioned here) are held year after year. So a good way to see if a show may be held in your area, is to look in the LAST few years of shows! There is a list of past shows that may help clue you in on what shows could be held in your area soon, because many show holders hold the same event year after year.

Here is the link to the NAMHSA web site:

smace Says:
11/20/2012 at 4:22 pm

No shows in my province here in Canada.. Not since 2005, no chance at getting this gorgeous boy without paying a bunch. :/

HiddenMeadowsFarm Says:
11/20/2012 at 3:51 pm

To GreyGoose

Yes! We are region 10. Look for the Yahoo group Region 10 NAMHSA. There are tons of people in there who will be willing to tell you about it.

summerwinds Says:
11/20/2012 at 3:42 pm

Great idea but for me not so great. There are never shows in Minnesota. In fact there is only 1 show even close and that is in Fargo, ND and always falls on the weekend of a major real horse show for the barn I board at, and I end up helping out at the barn (only weekend too because everyone else is showing). ARGH!

Fox Valley Stables Says:
11/20/2012 at 2:48 pm

Are there ever any shows in/near by Connecticut? How would I even know?

sant Says:
11/20/2012 at 2:38 pm

I will! My dad just got a job in Kent Washinton! Yay, a show I can take my CM Alborozo to!

Deb Says:
11/20/2012 at 1:12 pm

NW Congress 2013 - Kent WA

We are definitely going to put in for this model for NW Congress in 2013, so any Washington state showers who have not entered this show in the past might want to reconsider next year. NW Congress is a two-day show and will be held in October - mark your calendars!

breyerfever Says:
11/20/2012 at 11:50 am


breyerfever Says:
11/20/2012 at 11:48 am

OMG he's soooo cool. but there are NEVER shows in Washington.i have never shown but any possible way to get my hands on him would end up being to pack up my horses and get to that show! sorry i'm sooo greedy for breyers

sant Says:
11/20/2012 at 11:47 am

I love the appy! Then again, I'm going through an "appy faze". I even like the vintage-style appy that will be released in Febuary(and I normally HATE vintage-style horses).

squick912 Says:
11/20/2012 at 11:44 am

to sant--

There are several shows in Washington state every year. Atomic City Live in Pasco, wa & NW Congress in Kent, Wa. Both are NAMHSA approved shows.

sant Says:
11/20/2012 at 11:23 am


PLEASE HOLD A SHOW IN WESTERN WASHINGTON!! I'm only 13, but I have a lot of LSQ horses, and I really need to show them! It would be nice if you could have one of these shows, I would love a chance to get that horse!

jjbreyer Says:
11/20/2012 at 9:22 am

What above Novice/Intermediate only???

Breyer, what about those of us who host Novice and Intermediate ONLY shows (and/or workshop days)? These are not NAMHSA approved shows since NAMHSA is for open showers only. I appreciate the fact that you are trying to help promote the hobby with this type of give-a-way but please do not limit it to JUST open shows.

phatponyfarms Says:
11/20/2012 at 9:12 am


breyerluver Says:
11/20/2012 at 8:57 am

I'm attending a show in March. I'll let the manager know about this!

kelly7874 Says:
11/20/2012 at 8:44 am

Excellent! Once we set a date for the Greater Pittsburgh Model Horse Show - All Collectibilty, we'll definitely be applying!

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