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Breyer's Kids Only Event Was a Blast!

5/1/12

Breyer's first Kids Only event brought together parents and kids for a great day at Breyer's headquarters in New Jersey. Dedicated to children between the ages of seven and fourteen, kids were invited to apply for the event and attend with a parent or guardian. The event offered a behind-the-scenes look at Breyer's factory and offices.

Yellow and Pink
Yellow and Pink groups in front of Breyer’s office

 

After a welcome reception and check-in the night before, four groups of guests were picked up in coach buses at the host hotel early in the morning and were whisked away! Two groups went to the Wayne, NJ factory to learn how a Breyer model is made from concept to decoration. The other two groups headed over to the renovated warehouse in Pequannock, NJ that now serves as Breyer's offices, meeting space, auxiliary warehouse, library, design center and of course, the archive room of test and archival models.

Sommer and Jenn
Workshop instructors Sommer Prosser and Jenn Danza

At the Pequannock facility, guests were given tours of the office, where they viewed the archive room as well as dioramas from the World Equestrian Games and Toy Fair! After the tours, they were treated to a sculpting workshop by Sommer Prosser and a painting workshop by Jenn Danza. Model hobby fans will recognize both artists! Sommer Prosser has sculpted a number of beautiful model horses for Breyer including fan favorites Strapless, the National Show Horse and the Beautiful Breeds ornaments, to name just a few. Jenn Danza's name will be familiar to long-time JAH readers as the author of numerous "how to" articles that covered everything from resculpting and remaking model horses to detailed painting and repair articles.

Stephanie
Stephanie talking about how a Breyer model is made at the factory

At the Wayne facility, Stephanie Macejko, Breyer's Vice President of Marketing and Product Development, gave a presentation on how Breyer develops its line of model horses each year from concept to finished package. Then, Breyer's molding and decorative artists walked guests through each step of the Breyer production process, allowing a close look at Breyer's model making process.

The biggest surprise of the day, however, was the surprise visit of Breyer portrait model Brookside Pink Magnum owned by Rebedon Farm. This gorgeous 12.2 h. red roan Section B Welsh stallion delighted guests by sipping a little Snapple and posing for pictures and pats. Breyer gave each child a Magnum model that was signed by Magnum's owner, Becky McGregor!

Riley and Pink
Riley meets Magnum!


The exciting day wound down at the host hotel with a fun dinner featuring an ice cream sundae bar and more model give-aways! Stablemates® painting concluded the event and gave everyone one last chance to exchange email addresses and promises to "see you at BreyerFest."
For our younger guests, the weekend was a chance to meet kids from across the country that "speak the same language." For the parents, it was a chance to spend time with their children in a special venue sharing a unique, action-packed day. Noted one father, "We have been to Disney twice and my daughter has had more fun here in one day than she did on any of those trips!" For the Breyer event team, we got to meet some of our biggest fans and spend the weekend with them! It was a privilege for us and we can't wait to do it again! Hope to see you all at BreyerFest in the meantime!

 

Here's a cute video of Brookside Pink Magnum enjoying a special treat! Thanks to Jill Gerardo for the video :)

 

Photo Gallery

Paint Demo Sculpting Sommer
Watching a painting demonstration at the factory Jenn Danza demonstrating a painting technique

 

Sculpting with Sommer Moms Enjoy
Sculpting workshop with Sommer Prosser

Moms enjoying Jenn Danza's painting workshop

 

Jenny loves Breyer
Working on Appaloosa painting techniques in Jenn Danza's workshop Jenny giving Breyer's foal a hug

 

Meeting Magnum Magnum
Sharon and Emma meet Magnum Molly posing for a photo with Magnum

Categories: | Breyer_News | Collector_Club_News

Comments

BreyerLover2222 Says:
12/15/2016 at 2:30 pm

Looks like SO much fun!!! :D

GGsMommie Says:
07/27/2012 at 10:01 am

The best day of our year!

Thanks for a wonderful kid's tour. We were so lucky to have won a spot on this maazing tour. We came all the way from California. Unfortunately we could not make it to Breyerfest, but this was just as amazing and not too many folks get the chance to see Breyer in action. We met the most amazing Breyer folks. I am so impressed with the people that work at this company. They put their hearts into their jobs, provide the best customer service and are worth their weight in gold! My daughter will be a customer for life!!! I grew up with only a few models, but they were my prized possessions. Thanks again.

cfeagans Says:
05/24/2012 at 9:23 pm

200$

it was too expensive for me to go but i will be at breyerfest 2012!!!

BreyerLionheart13 Says:
05/18/2012 at 10:23 am

BreyerCollector13

Look's like fun! Wish I could have gone. Must have been a lot of cool model's there!

pamplemousse Says:
05/15/2012 at 2:18 pm

That was so much fun! Thanks Breyer!

breyerfan Says:
05/11/2012 at 9:37 pm

that looked fun wish i could go and meet all the real horses

Soli Says:
05/03/2012 at 5:27 pm

brookside pink magnum is sooooooooooooooooooooo cute!!!!!!!!!!!!!!!!!

Chance&Chief Says:
05/03/2012 at 4:07 pm

WENT!!

It wa totally a lot of fun! There are no pics of me, but I was in the blue group! No one said 14 is to old to play w stablemates!

Breyer Girl Says:
05/03/2012 at 11:11 am

MORE PICTURES!!!!!

PLEASE MORE PICS! I WASNT ABLE TO GO AND I WANT TO GET THE FULL EXPERIENCE!!! EVEN OF THE GRASS(PIC) I WOULD LOVE!!! PLEASE!! THANKS!

bedfordbIack Says:
05/03/2012 at 8:58 am

Was invited..... but travel is very expensive. Seemed like a stellar event... I'd probably be one of the only 13 yr. olds that actually cared a lot about the hobby and didnt go just to play with stablemates

Neicey Says:
05/02/2012 at 10:44 pm

Red/Blue???

Yeah...we are left out of ALL the photos :(

AlannahBreyer Says:
05/02/2012 at 6:45 pm

I wasn't there... :'( Sounds like fun! I am going to Breyerfest though :)!

Kelse002 Says:
05/02/2012 at 2:39 pm

You didn't need to bring your own children. I was at the event with my daughter and more than one adult who I spoke with brought a niece or nephew to the event.

breyerluver Says:
05/02/2012 at 10:27 am

I really hope to see an event where teens can get involved! That looked like so much fun!!

baddogacresrescue Says:
05/02/2012 at 8:48 am

Or better yet...email the pics to us, if you don't want to post them!

baddogacresrescue Says:
05/02/2012 at 8:47 am

Red/Blue Group Pics Please!!!

I'm with dragonlady22...staff took SEVERAL pics that day...including the one of the Red/Blue group outside the offices. It would be nice to have that one posted or linked so we can print it out and have a copy of it for our kids! Or link it to FB!!! Thank you Breyer for a fabulous event!

BlackStar1083 Says:
05/02/2012 at 8:07 am

I hope they have an event where adult collector's can go behind the scenes. For those who don't have kids or their kids aren't in that age range.

dragonlady22 Says:
05/01/2012 at 5:29 pm

I hope they post some of the red and blue group photos.

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