Jobs at Breyer


We are always looking for motivated people to join us! We are especially interested in people who share our love of animals (especially horses), share our interest in nature, our passion for quality and our desire to make a difference. We are often looking for people with a toy industry or collectibles background. Reeves International, Inc. is an Equal Opportunity Employer.

If you're interested in pursuing a position with us, please send your cover letter, resume and salary history to [email protected].

We currently have two positions available in our Pequannock, NJ office:

Assistant Marketing Manager - Breyer Equestrian Lines

Breyer Animal Creations® (www.breyerhorses.com) has been making the world's finest model horses since 1950. We are a privately owned business based in Northern New Jersey, and are dedicated to creating toys, gifts and collectibles that are beautiful, meaningful and fun.

We are seeking an Assistant Marketing Manager for our marquee model horse line, Breyer ® Traditional®, as well as accessories, holiday and ecommerce consumer programs.  In addition to managing  the daily development activities and providing recommendations to grow  the current product line, this position would also be responsible for developing additional products focused at the equestrian marketplace, as well as recommending and executing marketing programs, trade promotions, and support sales/marketing efforts within the equestrian channel. Working in a fast-paced, exciting and creative environment, the Assistant  Marketing Manager for the equestrian-focused product line will share responsibility for the growth and success of the equestrian trade channel and product line within the Breyer brand.

Responsibilities

  • Manage the daily product development activities for several categories. Interact with design, creative services, manufacturing and more to ensure development is on time, within budget and on strategy.
  • Write dynamic and effective marketing and sales copy for product lines, to be used in catalogs, brochures and sales powerpoints. Create product content for social media and PR purposes. Concept both retailer and consumer driven promotions.
  • Analyze the product line for sales performance, pricing and margin, overall size of line, distribution channel universe and penetration, key accounts, competition, opportunities, reflection of real horse world trends
    • Shared responsibility for product sales and gross margin performance against company goals
    • Forecast recommendations for all products in specific categories to meet sales and inventory goals
    • Ensure proper time management of important milestones in the product development timeline
    • Perform post-mortem analysis on all products and programs and provide recommendations
  • Participate in strategy development for product line to achieve successful growth by indentifying and assessing all opportunities for line extension, as well as developing successful concepts and new, innovative avenues with appropriate brand partners and horse owners.
  • "Own" the equestrian channel as brand ambassador, champion and authority. Determine how to maximize placement in the channel and interact with and challenge team to achieve required results.
  • Actively make and maintain industry contacts in a variety of breeds and disciplines, research and attend horse fairs, conventions and the latest equine trends to keep abreast of equine trends worldwide.
  • Some travel required, both domestic and foreign

Qualifications

  • Four-year degree in Marketing or business-related major
  • Minimum of 3 years of line management, product marketing skills and development timeline experience.

Equine experience necessary

  • Independently motivated and goal-oriented with a strong business acumen and a marketing mind
  • Strong verbal, written, analytical and presentation skills
  • Strong Microsoft Office skills, particularly Excel. Ability to learn and master proprietary programs.

We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. Please respond with a cover letter, resume and salary history.

Salary


Career Level Required

Experienced (Non-Manager)

Experience Required

3+ Years

Education Required

Bachelor's Degree

Job Type

Employee

Job Status

Full Time in New Jersey office

Promotional Events Manager

We are seeing an experienced Promotional Events Manager to manage and grow Breyer's experiential brand events for consumers, collectors and retailers.
 
Working in a fast-paced environment, the Promotional Events Manager will be responsible for developing and producing brand-building festivals, events and marketing promotions at various locations throughout the US and Canada, resulting in high attendance and strong participant engagement, brand affinity and product sales.

The promotional events manager will concept and implement innovative plans to create consumer awareness of and engagement with horses, the equestrian industry and the model horse hobby.  In addition, the promotional events manager will provide retailers with the marketing tools and information to host successful retail events that build their Breyer business and increase sales.

The successful candidate will have experience planning, coordinating and running both indoor and outdoor consumer focused festivals, fairs or horse shows rather than meetings, trade shows or corporate functions.

Key responsibilities will include:

  • Produce and manage company's annual collector festival, BreyerFest (http://www.breyerhorses.com/breyerfest/).  Responsible for development and management of event program, bottom line/P&L, vendors and rentals, and ticket and product sales to achieve maximum attendance, publicity and profit goals.
  • Create successful formats for retailers that will enable them to host successful in-store Breyer events.
  • Create and manage up to 5-10 regional events to involve retailers and consumers in an experience to enhance brand awareness and promote sales.
  • Concept, develop, manage and implement additional promotional events, such as grass roots consumer events, that will create awareness of and enthusiasm for horses, grow Breyer brand recognition and affinity, increase customer loyalty, grow the model horse hobby, create excitement for the brand, increase sales, and promote goodwill.

 
Key Requirements include:

  • Position requires 5 years of progressively responsible event management experience - preferably in consumer festivals, fairs and promotional consumer and retail events; not in corporate function/meeting planning.
  • Strong planning, organizational and leadership skills.
  • Excellent communications skills both written and verbal.
  • Proficient with all relevant and standard Microsoft programs including, Office, Outlook, Word, Excel, Power Point etc.
  • Attention to detail and ability to meet deadlines is critical.
  • Must be able to handle multiple activities concurrently, prioritize well and accept event P&L responsibilities.
  • 20% travel required.
  • Equestrian background a significant plus but not absolutely required.

We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. Travel is required (approx. 20%). Please respond with a cover letter, resume and salary history to [email protected].

--