Privacy Policy

We have created this privacy policy to demonstrate our firm commitment to your privacy and the protection of your information.

For Users Under 13 Years of Age

What Personally Identifiable Information does Breyer Collect from Children under the Age of 13?

We do not collect personally identifiable information about children under the age of 13 unless such information is voluntarily provided as follows:

1.     If the child emails an inquiry; in which case the information collected will only be used for the requested purpose and subsequently deleted; or

2.     If the child participates in a promotion, contest, sweepstakes or other activity offered by Breyer and or Reeves International, Inc. (collectively "Breyer"), in which case Breyer will require a parent's online contact information to notify the parent if the child wins the contest, sweepstakes or other activity offered by Breyer, and to request a statement of parental consent and mailing address if such prize must be mailed to the child. Any information provided by the parent regarding the child will only be used for the express purpose for which it was collected. Personally identifiable information will not be used after such promotion, contest, sweepstakes or other activity is complete.

Areas of the site that require membership to access, including the Breyer Kid's Club and Kid's Club Forums, do not require a child's personally identifiable information in order to access. A blind, anonymous username is provided to the adult purchasing the membership, for the child to use. Per Breyer's User Forum and Gallery Terms of Use [LINK], we ask that all users respect the forum rules and online code of conduct, never post personally identifiable information, never share account passwords or allow access to their account to anyone else (except a parent or legal guardian). Please speak with your child and ensure they fully understand the forum rules and online code of conduct.

What does Breyer do with Such Personally Identifiable Information? Is Such Information Shared?

We only collect personally identifiable information in the limited cases described above. In these cases, we only use the personally identifiable information for the express purpose for which it was provided.  It is not used for any other purpose, nor is such information shared with any outside companies and/or third parties. The only instances in which a child's personally identifiable information will be share is if Reeves is required to do so by law, to comply with requests from law enforcement agencies or the government, or to protect Reeves' rights, privacy, safety, operations and/or property.

How can Parents Access, Change or Delete Such Personally Identifiable Information?

At any time parents can review or have deleted their child's personal information or refuse to permit its further collection or use, by contacting our Customer Service department by telephone at 800-413-3348, via email at or by mail at:
Breyer Customer Service
14 Industrial Road, Pequannock
NJ 07440.
Please contact us at this telephone, email or mailing address as well, if you have any questions or concerns about our online Privacy Policy.

For Users Over 13 Years of Age

Why did you receive a mailing from us?

Our email marketing is permission based. If you received a mailing from us, our records indicate that:

  1. (a) you have expressly shared this address for the purpose of receiving information in the future ("opt-in"), or
  2. (b) you have registered or purchased or otherwise have an existing relationship with us.

We respect your time and attention by controlling the frequency of our mailings. If you believe you have received unwanted, unsolicited email sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to for review.

How can you stop receiving email from us?

Each email sent contains an easy, automated way for you to cease receiving email from us, or to change your expressed interests. If you wish to do this, simply follow the SafeUnsubscribeTM or Update Profile links at the end of any email. You may also send us an email at any time at

How we protect your privacy

We use appropriate security measures to protect against the loss, misuse and alteration of data used by our system.

Sharing and Usage

From time to time, we may share your email and postal address information with carefully selected organization and partners. You may opt out of 3rd party communications at any time by emailing us at Transactional information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information, and to contracted service providers for purposes of providing services relating to our communications with you.

Use of Web Beacons

When we send you emails, we may include a web beacon to allow us to determine the number of people who open our emails. When you click on a link in an email, we may record this individual response to allow us to customize our offerings to you. Web beacons collect only limited information, such as a cookie identifier, time and date of a page being viewed, and a description of the page on which the Web Beacon resides (the URL). Web Beacons can be refused when delivered via email. If you do not wish to receive Web Beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email software.

Privacy Policy Changes

This policy was created on March 2008 and updated in May 2013.