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After we wrapped up BreyerFest last summer, the camera crew had barely packed down before the Events and Marketing teams put their heads together (masked and from a safe, 6-foot distance) with ambitious plans to re-vamp, restructure, and refresh the event that we all know and love. As we mentioned at the conclusion of our Celtic Fling, thanks to reaching fans across the globe in record numbers, BreyerFest would be guaranteed to have a virtual component going forward – to ensure that any fan that wanted to participate in BreyerFest would be able to.
As we continue to navigate life with Covid-19, our top priority remains ensuring that our fans, staff, and equine stars remain safe. When we made the transition to a virtual event for 2020, we were blown away by the innovation and creative, quick thinking of the Breyer community and have been inspired by them to think bigger and better. There is no end to the possibilities of this new world we are all operating in. It is with that boundless energy in mind that we are making the commitment to host BreyerFest 2021: Horse of Different Color, as an incredible virtual experience. In light of the continuing virus concerns and the amount of time needed to bring this event to its fullest potential in an online format, we have opted to make this decision now. We are eager to engage with fans about what you want to see in the celebration that will be BreyerFest 2021: Horse of a Different Color.
So, what can you expect during our celebration of Horse of a Different Color? More ways to interact with other Breyer fans around the globe, an enhanced shopping experience, hours of entertainment, workshops and model horse shows, a streamlined ticketing process, fun contests, and TONS of beautiful models! Our Design and Production teams have been seeing spots (and stripes) for months now as we develop our largest collection of Exclusive Models to date. Reveals will start earlier than ever before, so be sure to follow the BreyerFest Blog for all the latest updates. You don’t want to miss a thing!
We’ve got some very important information coming your way on the BreyerFest Blog tomorrow (and over the next few days), so be sure to check back! BreyerFest will take place July 16-18, 2021 and tickets will be on sale in a few weeks!
April 19, 2021
I’m glad it’s online because otherwise I would not be able to go!! This is my first breyerfest
April 13, 2021
I was really looking forward to go to Kentucky but I think breyer made the right decision and it will be great anyway. Can’t wait to see you there!!!
April 12, 2021
I am very disappointed in this decision. My family has attended Breyerfest for over 20 years. Last year was understandable since the country was shutting down, however people needed this now. There is no match for Breyerfest at the KHP. You cannot get that online, and it was very stressful last year. We will be a part of the virtual event, but I know I will not be buying as much as I normally do. We already had our campground reservations as well and now that will have to be cancelled. Breyer please consider what this does to our community and bring it back to Kentucky.
March 15, 2021
this will be my first time going this year i hope to see honey heart C this year wish me luck.
January 15, 2021
I did the online BreyerFest last year and to be honest in person is 100% percent better. There is not as much thrill of doing online BreyerFest vs IRL Breyerfest. I am disappointed. I was looking forward to being able to go to the Kentucky horse park this year. None the less i still will participate in BreyerFest this year. I can’t wait for next years BreyerFest and to actually GO to the event.
January 06, 2021
I’m so sad right now.😭 I really wanted to go to Kentucky.
January 05, 2021
Thank you, thank you, thank you!!!!! I am not able to go to Breyerfest in person, so having it virtual was amazing! Last year was great, and looking forward to this year!!!!
January 05, 2021
Oh no! With more time to get ready for this I think I will need two of me to enjoy all of it! Breyer, will you please post prices with your reveals so that I can start saving now, and prepare for the tickes I need to purchase please?
January 05, 2021
Great decision Breyer! COVID won’t be going away that soon. You blew me away with 2020, so can’t wait to see what you have in store for us this year! Your team is AMAZING!
January 05, 2021
Sad to see this as I was hoping to have it in KY, as I attended since 2015. I hope you do better when not getting things taken out of the cart this year as it happened a lot to me last year.
January 05, 2021
As much as I LOVE BreyerFest in person, I can only rarely attend so this is awesome to be able to have access to these great models! And I LOVE the celebration horse this year!!!
January 05, 2021
Last year was my first BreyerFest ever (due to being able to attend online) and I had a blast. So glad you’re deciding early to hold the event virtually again this year. It’s sounding very exciting so far!
January 05, 2021
Thank you! Really looking forward to my 1st Breyerfest as I watched last year when I really wish that I had taken part!
January 05, 2021
While I know this is a disappointment for those who love the live event, ( I’ve been several times) it is extremely understandable with the amount of time needed to plan breyerfest. Thank you for making this announcement early. While breyerfest Celtic fling had its ups and downs I was grateful to be able to participate and I will look forward to participating this year as well. Hope that everything goes smoothly for you all in putting on this year’s event.
January 05, 2021
Is it possible to add some sort of model horse show with a “cheap” prize for those of us in quebec or make it a sort of show for constructive criticism? That’s something i really want to see and what made me the most sad about last years breyerfest. I am glad it is virtual otherwise there would be no way for me to participate!!!
January 05, 2021
OMG IM SO HAPPY I can never go to Kentucky.. oh mee and my daughter are so excited..thank you
January 05, 2021
I can’t wait! 2020 was my first Breyerfest and I can’t wait for 2021! Thank you so much!
January 05, 2021
As much as I would love to take my niece to Kentucky Horse Park for the full experience, I am so pleased that Breyer has chosen to put attendee safety first and do an online event again this year. We did not do Breyer Fest last year, but will certainly be buying tickets for this year as soon as we can! LOVVVVVE the Celebration Horse and can’t wait to see what the online event is all about! Thank you for making this decision early so we can all prepare! :)
January 05, 2021
Thank you for making this decision early. I will miss actual Breyerfest, and hope we can get back together in 2022. Last year’s virtual experience was excellent for the workshops and other virtual content. Please, please, fix the shopping experience. Having things vanish from your cart for several tries really takes away from the joy of this event.
January 05, 2021
I’m so happy I could cry! Thank you Breyer!
January 04, 2021
Looking forward to this. The workshops last year were great, the real horse content was lovely, the limited edition and SR models were a big bonus
January 04, 2021
All I can say is YAY!!
January 04, 2021
Thank you so much for letting us know before tickets go on sale. I loved being able to attend the virtual Breyerfest last year and am looking forward to this year’s online event! If there is anyway to allow the workshops to be for at least a two week period that would be amazing. When you extended them last year I was able to enjoy each workshop to the fullest. Thank you again for keeping us safe while still putting on an amazing Breyerfest!
January 04, 2021
I completely understand this decision and appreciate Breyer making it early. However I really hope we go back to in person in 2022! Seeing the horses live just can’t be beat.
January 04, 2021
I am so excited for this! It has been many years since I have been able to have a Breyerfest experience. While I would miss going room to room for sales and being in person talking to fellow hobbyists, going virtual now gives me a chance to join the community again.
January 04, 2021
I am very happy for your decision.Thank you for being safe!
January 04, 2021
I absolutely love this announcement! I am so excited for this and I can’t wait to share the brand new information with Road To BreyerFest!
January 04, 2021
Did you say stripes?!
January 04, 2021
Thank you for making a difficult decision early in the year. I look forward to participating in virtual Breyerfest, and hopefully, a virtual 5k benefit race.
January 04, 2021
I never got to go to Breyerfest in Person. 2020 would have been my first time. Hopefully get back to normal soon so we can meet in person without restrictions.
January 04, 2021
So looking forward to the virtual bf!! But please….making the shopping experience a bit better!! Dont let items disappear from carts. My fiends ordered got charged to her card. But never shipped!!
January 04, 2021
I loved the virtual breyerfest it was my first time to be able to be involved and loved getting some rare models ,it’s my only way I can participate because of health problems.
January 04, 2021
Good call especially with the new strain of Covid. With things financially tight I probably wouldn’t have made it to Kentucky. My only complaint from last year was the whole store special mess but I hope that will be made a better experience this year. Looking forward to July.
January 04, 2021
Thank you! I rarely get to go anymore, and this is fantastic for me! Yes, I spent three days hanging at my PC and it was worth every second!! And the Celebration model is AMAZING!!
THANKS!!
January 04, 2021
I applaud your choice of having a virtual Breyerfest again this year! I’ve attended almost every one of the Breyerfests in person, but I truly enjoyed the virtual experience last year. What you accomplished out of the blue with very little time to do it in was amazing! I can’t wait to see what you have in store for us this year! Thank you for allowing us all to have a wonderful experience while keeping us all safe!
January 04, 2021
I gotta be honest I’m very disappointed, but you made the right call! it simply wouldn’t be safe to hold an event of such magnitude yet. Im happy to say that I will still be participating this year even with it being online! Oh, any from last year can we please see a change in the store specials! Eek! the shopping cart was very… interesting…
January 04, 2021
Can’t wait!!
January 04, 2021
I think that you guys have definitely made the right decision. An event on the scale would simply not be feasible as early as July. I’m looking forward to seeing what all the team has come up with.
January 04, 2021
I think it would be cool to have a clearware of some sort with a color changing fiber optic devise inside activated by a button or on/off switch.
January 04, 2021
I enjoyed Breyerfest last year for the most part. However, I have attended in person for over 15 years and the thing I missed most was seeing the horses perform. Most of the presentations you had, the horse was just standing there and the owner/trainer talked on and on. Thank you.
January 04, 2021
Very smart to make this decision so early! I think this will be fantastic. Someday life will return to normal and events will be safely held in person again. But for now, this is still a smart move.
January 04, 2021
I’m sorry but yay yay yay. I loved the virtual experience. I also love in person but as I’ve said before Kentucky heat isn’t always welcoming to me :)
January 04, 2021
I’m sorry but yay yay yay. I loved the virtual experience. I also love in person but as I’ve said before Kentucky heat isn’t always welcoming to me :)
January 04, 2021
Thanks for the update, Breyer!
I’m really excited for another virtual event, since I usually can’t make it to Kentucky! Thank you for continuing to make an event we all can participate in. I can’t wait to see some of the models revealed!
January 04, 2021
I am extremely happy to know that Breyerfest is going to be virtual this year. With that in mind, hopefully Breyer will improve the shopping cart feature to help those who have items in the cart not lose those items before they have a chance to complete the purchase. That’s my main worry with the virtual aspect. Other than that, I look forward to Breyerfest 2021.
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Emma
May 26, 2021
How do you get tickets because I never went to Breyer fest