BreyerFest 2021 Announcement

After we wrapped up BreyerFest last summer, the camera crew had barely packed down before the Events and Marketing teams put their heads together (masked and from a safe, 6-foot distance) with ambitious plans to re-vamp, restructure, and refresh the event that we all know and love. As we mentioned at the conclusion of our Celtic Fling, thanks to reaching fans across the globe in record numbers, BreyerFest would be guaranteed to have a virtual component going forward – to ensure that any fan that wanted to participate in BreyerFest would be able to.

As we continue to navigate life with Covid-19, our top priority remains ensuring that our fans, staff, and equine stars remain safe. When we made the transition to a virtual event for 2020, we were blown away by the innovation and creative, quick thinking of the Breyer community and have been inspired by them to think bigger and better. There is no end to the possibilities of this new world we are all operating in. It is with that boundless energy in mind that we are making the commitment to host BreyerFest 2021: Horse of Different Color, as an incredible virtual experience. In light of the continuing virus concerns and the amount of time needed to bring this event to its fullest potential in an online format, we have opted to make this decision now. We are eager to engage with fans about what you want to see in the celebration that will be BreyerFest 2021: Horse of a Different Color.

So, what can you expect during our celebration of Horse of a Different Color? More ways to interact with other Breyer fans around the globe, an enhanced shopping experience, hours of entertainment, workshops and model horse shows, a streamlined ticketing process, fun contests, and TONS of beautiful models! Our Design and Production teams have been seeing spots (and stripes) for months now as we develop our largest collection of Exclusive Models to date. Reveals will start earlier than ever before, so be sure to follow the BreyerFest Blog for all the latest updates. You don’t want to miss a thing!

We’ve got some very important information coming your way on the BreyerFest Blog tomorrow (and over the next few days), so be sure to check back! BreyerFest will take place July 16-18, 2021 and tickets will be on sale in a few weeks!

Previous article BreyerMidwest Is This Weekend!

Comments

Emma - May 26, 2021
How do you get tickets because I never went to Breyer fest

Tess Singer - April 19, 2021
I’m glad it’s online because otherwise I would not be able to go!! This is my first breyerfest

addy - April 13, 2021
I was really looking forward to go to Kentucky but I think breyer made the right decision and it will be great anyway. Can’t wait to see you there!!!

Desera Coate - April 12, 2021
I am very disappointed in this decision. My family has attended Breyerfest for over 20 years. Last year was understandable since the country was shutting down, however people needed this now. There is no match for Breyerfest at the KHP. You cannot get that online, and it was very stressful last year. We will be a part of the virtual event, but I know I will not be buying as much as I normally do. We already had our campground reservations as well and now that will have to be cancelled. Breyer please consider what this does to our community and bring it back to Kentucky.

candace - March 15, 2021
this will be my first time going this year i hope to see honey heart C this year wish me luck.

Olivia - January 15, 2021
I did the online BreyerFest last year and to be honest in person is 100% percent better. There is not as much thrill of doing online BreyerFest vs IRL Breyerfest. I am disappointed. I was looking forward to being able to go to the Kentucky horse park this year. None the less i still will participate in BreyerFest this year. I can’t wait for next years BreyerFest and to actually GO to the event.

Tex - January 6, 2021
I’m so sad right now.😭 I really wanted to go to Kentucky.

Meghan - January 5, 2021
Thank you, thank you, thank you!!!!! I am not able to go to Breyerfest in person, so having it virtual was amazing! Last year was great, and looking forward to this year!!!!

Regan - January 5, 2021
Oh no! With more time to get ready for this I think I will need two of me to enjoy all of it! Breyer, will you please post prices with your reveals so that I can start saving now, and prepare for the tickes I need to purchase please?

Robin S - January 5, 2021
Great decision Breyer! COVID won’t be going away that soon. You blew me away with 2020, so can’t wait to see what you have in store for us this year! Your team is AMAZING!