After we wrapped up BreyerFest last summer, the camera crew had barely packed down before the Events and Marketing teams put their heads together (masked and from a safe, 6-foot distance) with ambitious plans to re-vamp, restructure, and refresh the event that we all know and love. As we mentioned at the conclusion of our Celtic Fling, thanks to reaching fans across the globe in record numbers, BreyerFest would be guaranteed to have a virtual component going forward – to ensure that any fan that wanted to participate in BreyerFest would be able to.
As we continue to navigate life with Covid-19, our top priority remains ensuring that our fans, staff, and equine stars remain safe. When we made the transition to a virtual event for 2020, we were blown away by the innovation and creative, quick thinking of the Breyer community and have been inspired by them to think bigger and better. There is no end to the possibilities of this new world we are all operating in. It is with that boundless energy in mind that we are making the commitment to host BreyerFest 2021: Horse of Different Color, as an incredible virtual experience. In light of the continuing virus concerns and the amount of time needed to bring this event to its fullest potential in an online format, we have opted to make this decision now. We are eager to engage with fans about what you want to see in the celebration that will be BreyerFest 2021: Horse of a Different Color.
So, what can you expect during our celebration of Horse of a Different Color? More ways to interact with other Breyer fans around the globe, an enhanced shopping experience, hours of entertainment, workshops and model horse shows, a streamlined ticketing process, fun contests, and TONS of beautiful models! Our Design and Production teams have been seeing spots (and stripes) for months now as we develop our largest collection of Exclusive Models to date. Reveals will start earlier than ever before, so be sure to follow the BreyerFest Blog for all the latest updates. You don’t want to miss a thing!
We’ve got some very important information coming your way on the BreyerFest Blog tomorrow (and over the next few days), so be sure to check back! BreyerFest will take place July 16-18, 2021 and tickets will be on sale in a few weeks!
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