Behind the BreyerFest Merch

Bringing BreyerFest to life each year through the event merch is probably the second most fun part of the event after designing and naming the models, and this year our design team at Breyer really knocked it out of the park with their creativity!

It wouldn’t be a celebration without a hearty “cheers!” and in Scandinavia they say “Skål!”  If you caught the arena demos with the Knights of Iceland, you may have spotted them raising their mugs and shouting a boisterous "Skål" to fans from the arena floor!  Celebrate BreyerFest: Midsummer Fair all year long with our fun Skål-inspired apparel, sticker, and drinkware!

A huge part of Midsummer celebrations around the world is putting up and then dancing around the maypole.  This year at BreyerFest we had THREE maypoles – two interactive maypoles in the Beer Garden for guests to dance around, and our beautiful photo op display with our life-sized Breyer Horses. Our designers created this stunning bucolic graphic that features dancers going around the maypole, framed by an artistically-interpreted flower crown, that was used on shirts, drinkware, a sticker, and this year’s tote bag!

If there’s one thing we know about fans it’s that they’d rather be at BreyerFest, so our design team created this fun line of merch options so that you can let everyone in your life know where you’d rather be spending your weekend.  A tank top for those hot summer days, the softest hoodie we’ve ever touched for those cool fall evenings, a visor, and can Koozie all have the most important message – “I’d Rather be at BreyerFest.”

The man, the myth, the legend – Fluffy is a Breyer and BreyerFest icon and we just loved this design created by our amazing team to showcase him to the world outside of BreyerFest – complete with a festive flower crown to celebrate Midsummer Fair!

You may have spotted something new at the register this year – something for your garden!  With so much emphasis on flowers as a part of Midsummer celebrations, we wanted fans to be able to take home something they could grow in their own spaces!  To help you bloom wherever you are, we were excited to offer shoppers a simple seed paper packet as well as a tiny Forget-Me-Not potted plant kit.  We can’t wait to see your plant photos in a few weeks!