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BreyerFest 2021 Announcement

BreyerFest 2021 Announcement

 

After we wrapped up BreyerFest last summer, the camera crew had barely packed down before the Events and Marketing teams put their heads together (masked and from a safe, 6-foot distance) with ambitious plans to re-vamp, restructure, and refresh the event that we all know and love.  As we mentioned at the conclusion of our Celtic Fling, thanks to reaching fans across the globe in record numbers, BreyerFest would be guaranteed to have a virtual component going forward – to ensure that any fan that wanted to participate in BreyerFest would be able to.

As we continue to navigate life with Covid-19, our top priority remains ensuring that our fans, staff, and equine stars remain safe.  When we made the transition to a virtual event for 2020, we were blown away by the innovation and creative, quick thinking of the Breyer community and have been inspired by them to think bigger and better. There is no end to the possibilities of this new world we are all operating in. It is with that boundless energy in mind that we are making the commitment to host BreyerFest 2021: Horse of Different Color, as an incredible virtual experience. In light of the continuing virus concerns and the amount of time needed to bring this event to its fullest potential in an online format, we have opted to make this decision now. We are eager to engage with fans about what you want to see in the celebration that will be BreyerFest 2021: Horse of a Different Color.

So, what can you expect during our celebration of Horse of a Different Color? More ways to interact with other Breyer fans around the globe, an enhanced shopping experience, hours of entertainment, workshops and model horse shows, a streamlined ticketing process, fun contests, and TONS of beautiful models! Our Design and Production teams have been seeing spots (and stripes) for months now as we develop our largest collection of Exclusive Models to date. Reveals will start earlier than ever before, so be sure to follow the BreyerFest Blog for all the latest updates. You don’t want to miss a thing!

We’ve got some very important information coming your way on the BreyerFest Blog tomorrow (and over the next few days), so be sure to check back!  BreyerFest will take place July 16-18, 2021 and tickets will be on sale in a few weeks!

 

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Comments

Horse Girl - January 4, 2021

I never got to go to Breyerfest in Person. 2020 would have been my first time. Hopefully get back to normal soon so we can meet in person without restrictions.

E amos - January 4, 2021

So looking forward to the virtual bf!! But please….making the shopping experience a bit better!! Dont let items disappear from carts. My fiends ordered got charged to her card. But never shipped!!

Patty - January 4, 2021

I loved the virtual breyerfest it was my first time to be able to be involved and loved getting some rare models ,it’s my only way I can participate because of health problems.

Sandra Busch - January 4, 2021

Good call especially with the new strain of Covid. With things financially tight I probably wouldn’t have made it to Kentucky. My only complaint from last year was the whole store special mess but I hope that will be made a better experience this year. Looking forward to July.

Lucy Kusluch - January 4, 2021

Thank you! I rarely get to go anymore, and this is fantastic for me! Yes, I spent three days hanging at my PC and it was worth every second!! And the Celebration model is AMAZING!!

THANKS!!

Mary Ann Snyder - January 4, 2021

I applaud your choice of having a virtual Breyerfest again this year! I’ve attended almost every one of the Breyerfests in person, but I truly enjoyed the virtual experience last year. What you accomplished out of the blue with very little time to do it in was amazing! I can’t wait to see what you have in store for us this year! Thank you for allowing us all to have a wonderful experience while keeping us all safe!

Shadefevermodel_900 - January 4, 2021

I gotta be honest I’m very disappointed, but you made the right call! it simply wouldn’t be safe to hold an event of such magnitude yet. Im happy to say that I will still be participating this year even with it being online! Oh, any from last year can we please see a change in the store specials! Eek! the shopping cart was very… interesting…

Elaine Russo - January 4, 2021

Can’t wait!!

Teagan - January 4, 2021

I think that you guys have definitely made the right decision. An event on the scale would simply not be feasible as early as July. I’m looking forward to seeing what all the team has come up with.

CAROL WEBSTER - January 4, 2021

I think it would be cool to have a clearware of some sort with a color changing fiber optic devise inside activated by a button or on/off switch.

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